Increase Internet Sales by Modifying Your Sales Funnel

Now of course there are a lot of different formats and examples of sales funnels so for the sake of simplicity, we'll define a sales funnel as any necessary action or action that a visitor should take in order to complete a conversion. While the formats of the sales funnel may differ, the point to keep in mind is that by customizing this funnel, you can rapidly increase online sales and increase profits.

The simple fact is that even if we yield that 1/2 of all the Name/Email prospects were completely worthless to our real objective of generating a sale, a targeted email project might still net you the exact same Phone, Address, and Website URL details you desired to begin with. The point is, the "list" still has great worth and customizing your sales funnel to increase preliminary opt-ins will ultimately increase online sales, even if further down the roadway.

Now let's take a look at a more conventional site with the following sales funnel:

AdWords or Facebook Advertisements

Landing Page

Pre-Order/Pricing Page

Shopping Cart

How do we increase online sales by modifying this sales funnel? Well, the Pre-Order or Pricing Page is eventually costing this site owner conversions because if the prospect was interested enough in the services or product to click a link to get to the Pre-Order page, then making them leap through another hoop to in fact buy is just losing visitors. If possible, utilize a shopping cart platform like Infusionsoft that enables you to include and modify text to the shopping cart where you can then put the Item Description, Warranty, and other Offer Details all on one page. By doing this, if the landing page is attracting prospects to reach the next action of the funnel to find out pricing, they can buy right then and there without clicking on another link. When performed correctly and that's large revenue for your online company, simply eliminating that unnecessary action can increase online sales by 20-30%!

Without concern, modifying your sales funnel can considerably increase online sales, minimize customer acquisition expenses, and ultimately boost revenues. I highly advise using website split screening to experiment with various configurations and carefully track results so you can rapidly identify the finest configuration of your sales funnel for optimum conversions.


If you want to increase online sales quickly, then customizing your sales funnel is the way to go. Now of course there are a lot of various formats and examples of sales funnels so clickfunnels expert for the sake of simplicity, we'll specify a sales funnel as any required step or action that a visitor should take in order to complete a conversion. While the formats of the sales funnel might differ, the point to keep in mind is that by modifying this funnel, you can rapidly increase online sales and increase profits.

The point is, the "list" still has terrific value and customizing your sales funnel to increase initial opt-ins will eventually increase online sales, even if further down the roadway.

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