Increase Web Sales by Customizing Your Sales Funnel

Now of course there are a lot of various formats and examples of sales funnels so for the sake of simpleness, we'll specify a sales funnel as any necessary step or action that a visitor should take in order to complete a conversion. While the formats of the sales funnel may vary, the point to keep in mind is that by customizing this funnel, you can quickly increase online sales and boost profits.

The simple reality is that even if we yield that 1/2 of all the Name/Email prospects were totally useless to our true goal of generating a sale, a targeted email campaign might still net you the same Phone, Address, and Site URL details you desired to begin with. The point is, the "list" still has fantastic value and modifying your sales funnel to increase initial opt-ins will ultimately increase online sales, even if further down the roadway.

Now let's look at a more conventional site with the following sales funnel:

AdWords or Facebook Ads

Landing Page

Pre-Order/Pricing Page

Shopping Cart

How do we increase online sales by modifying this sales funnel? Well, the Pre-Order or Pricing Page is ultimately costing this website owner conversions since if the possibility was interested enough in the services or product to click a link to get to the Pre-Order page, then making them jump through another hoop to really acquire is simply losing visitors. If possible, utilize a shopping cart platform like Infusionsoft that allows you to modify and include text to the shopping cart where you can then put the Product Description, Warranty, and other Offer Details all on clickfunnels expert one page. By doing this, if the landing page is luring prospects to reach the next step of the funnel to discover out rates, they can buy right then and there without clicking on another link. When performed appropriately and that's large revenue for your online company, just removing that unnecessary action can increase online sales by 20-30%!

Without question, customizing your sales funnel can dramatically increase online sales, reduce consumer acquisition expenses, and eventually boost earnings. I extremely suggest using website split screening to try out different configurations and closely track results so you can rapidly recognize the very best configuration of your sales funnel for maximum conversions.


If you want to increase online sales rapidly, then customizing your sales funnel is the way to go. Now of course there are a lot of different formats and examples of sales funnels so for the sake of simplicity, we'll specify a sales funnel as any necessary step or action that a visitor must take in order to complete a conversion. While the formats of the sales funnel might differ, the point to remember is that by customizing this funnel, you can quickly increase online sales and boost profits.

The point is, the "list" still has excellent worth and customizing your sales funnel to increase initial opt-ins will ultimately increase online sales, even if even more down the road.

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