Increase Website Sales by Customizing Your Sales Funnel

If you wish to increase online sales quickly, then modifying your sales funnel is the way to go. Now obviously there are a lot of different formats and examples of sales funnels so for the sake of simplicity, we'll define a sales funnel as any necessary action or action that a visitor should take in order to complete a conversion. So if you had an easy squeeze page, then your sales funnel would simply be the AdWords or Facebook advertisement that drove traffic to the capture page plus all the needed fields in your "Sign Up Box", such as Name, Email, Phone, etc. If you have an online health club subscription site, then your sales funnel might be: AdWords Ad, Landing Page, Sign Up/Registration Page, and Shopping Cart. However while the formats of the sales funnel might vary, the point to keep in mind is that by customizing this funnel, you can rapidly increase online sales and increase profits.

The easy truth is that even if we concede that 1/2 of all the Name/Email potential customers were totally worthless to our true objective of creating a sale, a targeted e-mail campaign could still net you the very same Phone, Address, and Site URL info you wished to start with. The distinction is, in addition to having the precise same variety of totally certified leads, you also have a database filled with other potential customers. This "list" can be utilized internally for future promotions or used to create affiliate profits. The point is, the "list" still has fantastic value and customizing your sales funnel to increase preliminary opt-ins will ultimately increase online sales, even if further down the roadway.

Now let's look at a more standard site with the following sales funnel:

AdWords or Facebook Ads

Landing Page

Pre-Order/Pricing Page

Shopping Cart

How do we increase online sales by customizing this sales funnel? Well, the Pre-Order or Pricing Page is ultimately costing this site owner conversions since if the prospect was interested enough in the product and services to click a link to get to the Pre-Order page, then making them leap through another hoop to really purchase is simply losing visitors. If possible, utilize a shopping cart platform like Infusionsoft that allows you to add and modify text to the shopping cart where you can then put the Item Description, Assurance, and other Offer Information all on one page. By doing this, if the landing page is enticing potential customers to reach the next step of the funnel to find out rates, they can purchase right then and there without clicking on another link. Simply eliminating that unnecessary action can increase online sales by 20-30% when executed correctly and that's sheer earnings for your online organisation!

Without concern, customizing your sales funnel can drastically increase online sales, decrease customer acquisition expenses, and eventually increase profits. I extremely advise utilizing website split testing to explore various configurations and closely track results so you can rapidly determine the best configuration of your sales funnel for optimum conversions.


If you want to increase online sales quickly, then customizing your sales funnel is the method to go. Now of course there are a lot of different formats and examples of sales funnels so for the sake of simplicity, we'll specify a sales funnel as any necessary step or action that a visitor must take in order to complete a conversion. While the formats of the sales funnel may vary, the point to keep in mind is that by modifying this funnel, you can quickly increase online sales and enhance revenues.

The point is, the "list" still has fantastic value and customizing your sales funnel to increase preliminary opt-ins will ultimately increase online sales, even if further down funnel consulting the roadway.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Comments on “Increase Website Sales by Customizing Your Sales Funnel”

Leave a Reply

Gravatar